APOORV SINGH
Building gamification, growth, and AI-driven engagement systems across e-commerce, logistics, and digital health — from Jakarta-scale marketplaces to rural healthcare infrastructure.
Six years turning behavioral design into measurable growth.
I'm a Senior Technical Product Manager based in Bangalore, currently leading product for DiNC at Tata Digital Health — an AI-powered platform putting rural frontline health workers at the center of public healthcare delivery.
Before that, six years inside the Blibli Group (Blibli.com, Quinbay, Tiket.com) took me from software engineering into product, and from single features into platform-scale systems: quest and reward engines, logistics networks moving 150K+ packages a day, recommendation surfaces, and the messaging infrastructure connecting two merged e-commerce brands.
My throughline is behavioral product design — using data, incentives, and AI to make engagement systems that compound.
Flight log
Senior Technical Product Manager
- Lead product for DiNC (Digital Nerve Centre), an AI-powered public-sector platform that puts rural frontline health workers at the center of primary-care delivery — connecting health centres with virtual consultations, care coordination, and digital health records.
- Own the product roadmap and cross-functional discovery across engineering and clinical stakeholders to scale accessible care across rural India.
- Drive ABDM Milestone 3 compliance and active DPDP Act work across the platform's data, consent, and interoperability architecture.
Senior Product Manager · Tiket.com
- Owned the post-merger CLM and gamification roadmap on MoEngage — quests, referrals, and engagement loops — driving retention and repeat purchase across the travel vertical.
- Extended the shared engagement platform so games, quests, and quizzes built for Blibli became reusable inside Tiket, cutting rebuild effort across squads.
- Led cross-functional squads shipping personalized, A/B-tested engagement systems that lifted campaign CTR and user LTV.
Senior Product Manager · Quinbay / Blibli.com
- Led an AI-driven Quest & Reward System generating personalized missions platform-wide — lifting quest participation 210%, increasing CVR 140%, and reducing marketing spend 30%.
- Shipped Super Quest / Brand Quest, a sponsored-quest format for add-to-cart, purchase, review, and wishlist actions — driving a 214% add-to-cart increase, 156% transaction increase, and a 52% player transaction rate.
- Launched a multiplayer gamification campaign that acquired ~40K new users and grew participating brands' total purchase value 103% vs. the prior campaign; A/B testing showed point thresholds above 400 paired with aspirational reward imagery lifted engagement ~30%.
- Built a merchant growth quest system awarding ad-wallet credits for catalog, voucher, and ad actions, plus a daily check-in widget that improved app open rate and retention ~12%.
- Owned the recommendation service across key surfaces, lifting CTR 5–10% through iterative ranking changes and structured A/B tests.
- Consolidated Blibli and Tiket's messaging into a unified email / SMS / WhatsApp platform post-merger, retiring duplicate services and negotiating volume pricing to save ~$120K annually.
Product Manager · Quinbay / Blibli.com
- Owned Blibli's Transportation Management System across ~39 hubs, handling ~150K packages/day and scaling to ~2M on sale peaks; a hybrid courier model absorbed ~40% of last-mile volume off third-party fleets, avoiding ~59% of projected courier spend.
- Shipped a central logistics dashboard that cut runsheet processing by ~3 min/runsheet, reduced late orders 8%, cut expedited delays 75%, improved order accuracy 12%, and lowered operational expenses 6%.
- Built and launched BES, an external logistics SaaS dashboard serving ~30 clients and 10M+ packages, generating ~$250K profit in year one.
- Launched gamified scratch cards (17% second-order conversion lift, 40% redemption rate) and seller-funded scratch cards that cut dead stock 23%, grew NTV 8%, and raised voucher redemption 30%.
- Owned the customer-side experience for Blibli Instant — eligibility surfacing, delivery SLAs, and a real-time iOS Live Activity tracking widget.
- Ran seller onboarding quests that grew monthly SKU uploads 15% among low-catalog sellers, and supported a combined lexical + vector search rollout to improve catalog relevance.
Software Engineer · Quinbay / Blibli.com
- Engineered core gamification infrastructure: Game Center (a self-serve game-configuration platform for business users), Quest Center (a Kafka-based event-driven reward pipeline), and a Component CMS no-code page builder.
- Built an AI-driven learning management system for Zoomi.ai that used behavioral tracking to monitor learner engagement during coursework, delivered to SCORM compliance standards.
- Built and optimized user-facing UI in Vue.js and instrumented client monitoring via Datadog and Firebase Crashlytics, in close collaboration with design and product.
Systems I operate
Growth & Gamification
Platform & Infrastructure
Mobile & Technical
Applied AI
Selected missions
AI-Driven Quest & Reward Engine
Personalized mission generation platform-wide — 140% CVR increase, 30% reduction in marketing spend.
Hybrid Last-Mile Logistics
Hub-and-spoke TMS moving 150K+ packages/day, scaling to ~2M on sale peaks, with a hybrid courier model.
BES Logistics Dashboard
External 3PL SaaS product serving 30 clients and ~$250K in year-one profit.
iOS Live Activity Widget
Real-time order tracking built to Apple's HIG, sustained alongside a ~97% crash-free rate.
Let's build something worth shipping.
Open to Senior PM roles across growth, logistics, mobile, and AI-driven products.